The key to success in social media is not to be everywhere at once or to be the loudest in the room but to be present where your buyers are. In my last article, I wrote about mistakes to avoid in your social media marketing strategyin which I called out...

In 2012, after spending most of the recession struggling to grow my startup, I went to work for Winn-Dixie as their first-ever social media manager where I helped launch the company's brand presence on Facebook and Twitter. If there's something that the...

I’m excited to officially announce the launch of Gil Media Co., a digital media agency based in Los Angeles, California. Over the past couple of years, I’ve had a growing desire to build something that’s bigger than myself or what any employer can offer....

MGM Resorts is taking Snapchat to the next level. Discover how its geofilters are dominating Las Vegas and what you can learn from its strategy. Snapchat, which now boasts over 200 million users in addition to its seemingly growing 10 billion video views...

Snapchat has overtaken Instagram as the most popular social network among U.S. teens (ages 14 to 19) and video traffic on the app has caught up to Facebook’s staggering 8 billion daily views. The platform that’s defined by disappearing content is here to...

Marketing is always evolving, yet the key to marketing success remains always comes down to just one question: do you have the attention of your audience? Let’s be honest, LinkedIn, Facebook, and Twitter’s engagement are at an all-time low, they’ve become...

Last week, Twitter announced that it was killing off Vine which signaled the end of one of its most prolific acquisitions in company history. However, one can argue that Vine died from the moment Twitter acquired it in 2012 as the six-second video platform...

The journey to Silicon Valley doesn’t have to be through a university. Considering that I dropped out of high school at the age of 17 and my first job was as a part-time shoe salesman, one would be surprised to find out that I started social media for...

Discover five actionable insights to help you become a public speaker within your industry. Public speaking can do wonders for one’s career in terms of positioning as a thought leader within your industry and having exposure to countless executives in the...